Supplement Insider Evidence-based wellness
Buyer's guide

Five checks before you buy a supplement

In order of how often they catch a bad product. The first one eliminates most of the shelf.

1
Is every dose on the label?

If ingredients are grouped into a "proprietary blend" with one total weight, you cannot know whether any of them is at a studied dose. Put it back. There is no reason to hide a good formula.

2
Does the dose match the trials?

"Contains bacopa" is not the claim that matters; 300 mg of a 50%-bacoside extract is. Our ingredient pages list the studied range so you can check the bottle against it.

3
Is it the form that was studied?

Magnesium oxide and magnesium glycinate are not interchangeable. Neither are curcumin with and without a bioavailability enhancer. The form is part of the evidence.

4
Who tested the batch?

Ask for a certificate of analysis for the batch you received, not a generic one. "Made in an FDA-registered facility" means the facility is listed and inspectable — it is not FDA approval, and no supplement is FDA approved.

5
What does it interact with?

Blood thinners, SSRIs, thyroid medication, sedatives and immunosuppressants are the common conflicts. Take the bottle to your pharmacist — that conversation is free.

Reading the label

The four places a supplement facts panel tells you something useful.

photo / annotated supplement facts panel
Serving size vs. servings per container

A "60 capsule" bottle at two capsules per serving is a 30-day supply. Price per day, not per bottle.

Standardisation

"Standardised to 5% withanolides" tells you the active content. Plain "root powder" does not.

% Daily Value, or its absence

A dagger next to an ingredient means no daily value is established — common, and not a red flag by itself.

Other ingredients

Fillers and flow agents are normal. This is also where allergens appear.

Questions we get

Is a more expensive supplement better?
Only where the price buys a studied dose, a studied form, or per-batch testing. Past that, you are usually paying for packaging and marketing.
How long before I know if it works?
Match the trial length. Caffeine and theanine act within an hour; bacopa and omega-3 were measured over 8 to 12 weeks. Judging a 12-week ingredient after five days tells you nothing.
Do you rate products you sell differently?
We grade the evidence for an ingredient before any product is scored against it, and we publish where our own formulas fall short of the studied dose. Our ownership is disclosed on the product page itself. The full policy is here.
Can I take several of these together?
Often, but stacking is where accidental double-dosing happens — two products both containing caffeine, or two both containing vitamin A. Add the totals up, and ask a pharmacist if you take prescription medication.