Two memory formulas at a similar price. The difference is in what each one discloses and how close the doses are to the trials.
Cognivance is $5 cheaper and caffeine-free, which is the right choice if you already drink coffee. But its 640 mg proprietary blend makes the doses unknowable, and an unknowable dose can't be compared with a trial. If you want caffeine-free, we'd buy single-ingredient bacopa and theanine separately rather than either of these.
That recommendation costs us a sale. It is the same conclusion we reached before Synaptril existed.
Evidence grades are set on the ingredient page before any product is scored against them.
Where our formula is underdosed, we say so on the product page, in the same table.
Ownership is disclosed next to the product, not only in the footer.