How we research, write, rate, and — yes — sometimes recommend our own products. We'd rather you know the rules upfront.
Quick answer: Supplement Insider publishes educational content and also sells our own supplement formulas. We keep the two separate: articles are written to reflect the research honestly, evidence ratings aren't for sale, and product recommendations are clearly labeled rather than hidden inside the science.
Most health content online either sells you something or lectures you. We're trying to do neither — just lay out what the research actually shows, and let you decide.
Supplement Insider is both an editorial health publication and a supplement company. We think that's worth saying plainly, rather than pretending to be a fully independent third party. Our educational content — ingredient breakdowns, health goal guides, evidence tables — is written to reflect the research as honestly as we can, whether or not it favors our own products.
Each ingredient on this site is rated based on the quantity, size, and quality of clinical research behind it for a specific outcome:
These ratings are not for sale and are not adjusted based on whether an ingredient appears in one of our own formulas.
Content on this site is reviewed for factual accuracy before publishing and periodically afterward, particularly when new research on a topic becomes available. Review credits (Health Editorial Team, Medical Review Board) reflect an internal editorial review process focused on accuracy — they are not a claim that a specific named, licensed physician has personally endorsed any product.
Every article is structured so the educational sections — overview, causes, evidence, dosage, safety — come first and stand on their own. Product recommendations appear in clearly labeled boxes ("Editor's Pick," "Recommended Formula") rather than being woven into the science itself, so it's always clear which part of the page is information and which part is a recommendation.
We prioritize peer-reviewed clinical research, systematic reviews, and meta-analyses over anecdotal or purely traditional-use claims. Where evidence is thin, we say so directly rather than overstating what a single small study found.
Some of the products referenced on this site are our own formulas. Where that's the case, it's disclosed in the recommendation itself. This site does not run third-party display advertising.
Yes. We're transparent that we both publish independent educational content and sell our own supplement formulas. Recommendations are clearly labeled and kept separate from the educational sections of each article.
We look at the number, size, and quality of clinical trials behind an ingredient for a specific outcome, then classify it as Strong, Moderate, or Limited based on how consistent and robust that evidence is.
No. Evidence ratings and educational content reflect our read of the available research, not payment from any ingredient supplier or brand.
Articles are reviewed periodically and updated when new relevant research is published or when an evidence rating needs to change.